The .br domain, established before the internet was present in Brazil, celebrated its 30th anniversary in 2019 with over 4 million registered domains. Similar to other nations, .br is a domain extension designed exclusively for Brazil and includes various categories like .com.br and .net.br.
Three decades after its initial launch in 1989, the .br domain extension continues to be highly popular and is in competition with numerous other domain extensions. Its popularity is attributed to its widespread usage and many consider the .br extension to be the perfect choice for their website.
.br domains are distinct from others, making this extension more appealing in certain situations. Here are 7 reasons why the .br domain could be the ideal choice for your online presence. 🙂
Reinforcing the Brazilian identity within the field.
Using a .br address for a Brazilian business or project that operates solely in the country is a highly effective option. While not mandatory, having a .br extension helps to easily identify the site as Brazilian.
Government websites, universities, and major Brazilian corporations utilize .br in their web addresses, making it a great choice for those wishing to display their business or webpage’s national identity.
Prices are more consistent.
Registering a .br domain offers the advantage of having a stable price over the years. For instance, Registration.br maintained a consistent price of R $ 30 annually for 13 years before adjusting it to R $ 40 in 2017, which has remained unchanged since then.
Another reason for its price stability is that the .br domain is charged in Reals, which prevents its price from being affected by fluctuations in exchange rates. This differs from international domains where companies charge customers in Reals but pay suppliers in dollars, leading to potential significant cost increases in the future depending on currency value.
Renewing a domain can be a source of anxiety, but registering through Registry.br can provide discounts for longer terms, such as a 10-year period costing R$ 364, equivalent to R$ 36.40 per year.
Utilize a unique extension in Portuguese.
Special domain extensions like .site, .online, and .app are becoming more popular for websites, but some, like .store and .life, may not fully cater to Brazilian needs due to being in English.
You can choose from over 120 different domain categories within .br to register a new address, catering to various purposes. From general categories like .com.br to specific ones for organizations, professions, and cities, such as .adv.br for lawyers, .ong.br for NGOs, and city-inspired domains like mytrius.Salvador.br for a group in Salvador or hostelmineiro.bhz.br for a hostel in Belo Horizonte. These unique options are exclusive to the Brazilian domain.
Redirect a domain at no cost
When you register a .br domain through Registry.br, you have the option to redirect it at no cost to any external web address of your choice. This could include a social media profile, a YouTube channel, a free website, or a blog – essentially any online destination. This means that visitors to your domain will automatically be directed to the specified page.
The Registry free redirect feature offers convenience and cost savings to users, unlike other cases where redirection through a hosting company may lead to increased expenses for registrants.
If you’re unsure where to register your domain, consider the advantages and disadvantages of choosing between the Registry.br and a hosting company.
Find domains that are not available in different extensions.
Choosing a .br domain can be a good option if you are looking for a specific address that is already taken in other extensions. It is advisable to check availability before deciding against a domain.
Be cautious not to register names that are copyrighted, even if they become available for registration. Check this article to learn more about the connection between intellectual property and domain registration.
6. Providing specific attention and in the Portuguese language
By registering your domain with Registry.br, you will receive assistance from the specialized NIC.br staff, who coordinate .br domain registrations and are available Monday to Friday from 8am to 6pm via phone and email.
Many hosting companies offer technical and Portuguese support, with the same quality of service available 24/7. The distinction lies in these companies acting as intermediaries by purchasing domains through the Registry itself.
Support the enhancement of Internet infrastructure in Brazil.
The funds from selling .br domains are invested in projects to enhance Internet infrastructure in Brazil, in addition to maintaining domain registration services.
The activities conducted by NIC.br focus on enhancing Internet infrastructure security and efficiency, and include research, analysis, courses, and training relevant to the industry.
Conclusion
Domains ending in .br have unique characteristics that set them apart from other domains, despite all domains serving the same purpose of directing users to a particular webpage.
Price stability, free transfers, and specialized services are among the key features, in addition to the security and long-standing reputation of this extension that has been around for nearly 30 years.
The .br domain may not be suitable for all situations, such as when domain privacy is needed or when the website caters to multiple countries and languages, despite its numerous benefits.
Discover the top domain registration companies in Brazil to secure your online address after learning the key reasons for registering a .br domain.
Published on 08/10/2018 and revised on 22/04/2021.
Tags: Sign up. Brazil.